What is Clean Beauty?

Clean Beauty definition (Natural Beauty, Green Beauty) or clean personal care, body products, skin care products is an eco-friendly wave. The Clean Beauty wave is meant to serve as a wake-up call to the fabricants and consumers of personal care products and skin care creams. It is meant for them to realize that the products that are toxic to their health is also harmful to nature and, therefore, to stop using products that directly lead us to our destruction.

Where does Clean Beauty come from?

Clean Beauty is a wave that comes directly from the United States, country in which there is almost no legislation on skin care products.

For instance, when the European legislation bans the use of 1,300 chemical ingredients in skin care creams and personal care products, the United States only prohibits the use of 30.

This state of fact has been worrying American consumers who then started to look closely at the composition of the products that they apply on their skin. 

Those consumers became the “whistleblowers”… The Clean Beauty wave started while the natural skin care area that had up to that point stayed still. 

What are the Clean Beauty musts?

1- Natural and non-toxic beauty products and body products: Green Beauty

Fundamental reasons: if the number one rule in personal care and skin care is that products should never cross the first skin layer; multiple recent studies prove that most of the ingredients that are used in sold and used products do not respect this prohibition at all. This does not exclude some European personal care and skin care products.

These studies that have been hidden a bit, point out that the rate of toxics transmitted from the skin to the body with these types of products would be of 4 pounds a year for one person. Which is clearly superior to dietary toxicity.

That is why, primarily, Clean Beauty requires for skin care creams and personal care products to not contain any toxic agent. The aim is to use Vegan cosmetics.

Clean Beauty or Green Beauty also holds as a requirement to only use vegan skin care products without any animal product: Natural Beauty.

2- Eco friendly products

When we talk about environmental pollution, we have to understand the entire path in the life of a product; from its fabrication to its destruction.

3- Beauty Creams, or skin care creams

3.1- Their fabrication: let’s be clear, from the moment that we build a chemical ingredient, it is inevitable to not create chemical wastes in nature. Nature is not meant to know or recognize these types of molecules and, therefore, does not have any way of ‘digesting’ nor eliminating them.

3.2- Their use: For instance, the products that we purely call cosmetics or beauty creams, can generally contain 50 grams which is a little amount in comparison to the size of the packaging.

When it comes to skin care products, we can ignore their waste in nature as if there is toxicity our skin, alone, will be the receptor of it. We can, therefore, consider that at this level direct pollution is not connected to nature.

3.3- Their packaging: However, these products that are usually expensive have to be ‘good-looking’. That is why we have to closely look at their packaging. 

Generally, we can say that 95% of packaging is made of plastic. In addition to that and for the packaging to seem qualitative, the layers and thickness of plastic are absolutely excessive, which finally only benefits Chinese suppliers.

And here we are, skin care and consumers directly involved in one of the biggest cause of pollutions nowadays; plastic pollution.

4- Personal care products

An excessive body and nature pollution!

If not everyone uses skin care products, everyone uses personal care products on a daily basis. By personal care products, we mean body washes, soaps, shampoos, conditioners, toothpastes…

4.1- Personal care products origins:

Although the organic and natural market is growing, it only represents a small part of the huge personal care products market. In fact, the most important part of this market still belongs to chemical products.

If we take a close look at their formula, meaning what will be directly in contact with the skin, the body; if we look at the ingredients one by one, it can sometimes become very worrying.

The simple question that we should ask ourselves is: if nature is not capable of digesting these pollutant molecules, how could our bodies do it?

4.2- Their waste:

Shampoos, soaps and other body products are evidently rejected in the sewer once they have been used. We can imagine that these products will then redirected to water treatment plants that treat all organic and chemical wastes. 

If we can understand organic wastes treatment that nature takes care of since She makes them beneficial to the environment; we would like to be explained what happens to chemical molecules…

Yes, it is unclear and we can also wonder what has happened to the purity of our water. 

4.3- Their packaging:

These products that have a big volume and usually contain from 250 ml to 1 l are all packed in large plastic bottles. We can come back to the explanation on pollution as described in paragraph 3.3.

As a conclusion

The more careful we become when it comes to picking our personal care products and skin care products, the more demanding we will become for our health, and the more we will promise a living future to our children.